Design principles

Quick navigation to the products

Users should be able to find products as quickly as possible and decide for themselves where to buy them. We try to refer to our products in as many places as possible and make them comparable.

BASF offers a solution for every problem

BASF offers a solution for countless topics through its extensive product range and broad services.

The user should feel guided at every point of his journey and we want to support the user in the decision making. We achieve this through the right placement of information, a quick start, recommendations and comparisons.

We provide a personalized experience for each user

The user should be able to add content personally and customize it as desired.

BASF has a wide range of products that can be different for each user, which is why different topics suit different users.

We look at the whole BASF ecosystem

All our products, features and applications must be integrated and coordinated in the BASF ecosystem. Services should be networked and not stand alone.

Concepts must be viewed holistically and function worldwide

BASF is a global company with location-specific requirements.

We want to test concepts globally to take different requirements into account. For this, the concept should be variable and adaptable, but require a certain basic structure.

We would like to keep our content & services as simple as possible.

Not all terms and services are as clear to every user as they are to BASF itself.

In order not to confuse users and to keep entry into new areas and services at BASF as easy as possible, the products we develop should be as simple and user-friendly as possible.