Design guidelines
The GROW design system is based on clear, defined surfaces and lines in a minimalist and clean aesthetic. Our goal is to provide a clean and bright user experience that is both functional and modern. Our design guidelines are consistently implemented in every element and on every page of our brand to ensure a consistent and professional look and feel for the user.
Guidelines
No rounded corners
A central characteristic of our design is the absence of rounded corners. All elements, whether buttons, images or surfaces, have a square design. This gives our design a modern and clear structure. This strict geometry emphasizes the professionalism and precision of our brand.
Use of color
Our websites use light-colored white backgrounds that contribute to a calm and orderly visual hierarchy. By using a light shade of gray, we create soft contrasts that clearly separate new sections and allow for intuitive navigation.
Use of spacing
The generous use of spacing makes the layout more open and user-friendly. This spacing prevents visual overload and contributes to a pleasant reading flow.
Square image format
The square image format is used for various purposes, e.g. for contacts, products, crops and pests. This consistent design language ensures a coherent and harmonious overall picture. In addition, a graduated green background is displayed behind contact images.
Crop teaser
Contact
Headlines and text
Headlines are set in large, bold type to make important information stand out immediately. These bold headlines structure the page and ensure good readability.
For headlines (H1 and H2) bold and light font styles can be combined. If the headline consists of a single word, only bold should be used.
The body text is set in regular or roman font to ensure good readability. This creates a pleasant contrast to the bold headlines and contributes to visual balance.
Conclusion
These design principles ensure that our brand is perceived as consistent and professional. The absence of rounded corners, the use of whitespace and the clear structuring of the content contribute to a modern and appealing appearance. By consistently implementing these principles, we create a user-friendly and aesthetically pleasing design that represents our brand clearly and concisely.